Luxury Smartwatches Are A Terrible, Terrible Idea
The worlds of technology and fashion are merging into one with the introduction of wearable tech – even Ray-Ban has released a pair of sunglasses with built-in bone-conducting speakers – but one of the biggest growth areas has been the humble smartwatch. Offering a combination of new and old, the technology is hugely popular in 2021, and unsurprisingly, traditional wristwatch makers are looking to cash in on the interest. The problem is that luxury watchmakers are used to the premium price tag associated with their products, and that simply doesn’t translate to smartwatches in the fast-paced world of technology....