New Fire TVs, Echo devices and Alexa updates were all on the agenda at the company’s biggest hardware event of the year.

Below is our live blog of the event, which tells you everything you need to know.

15.06 UTC : First up: the all-new Echo Show 8. It has upgraded audio to cut down on background noise. There’s new room adaptation technology that fine tunes playback. The new Echo Show will respond to where you are in the room and show different content. The response time is up to 40% faster too.

Amazon Echo Show 8 2023 - 1

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15.08 UTC : It costs $149.99. You can pre-order one today, and it will begin shipping next month.

Alexa updates - 2

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15.15 UTC : It’s montage time! People are happily discussing the way they use Alexa.

15.18 UTC : Dave Limp is now chatting in real-time with Alexa. It’s not going brilliantly.

Dave Limp Amazon - 3

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15.20 UTC : Alexa has composed and sent a message to Dave’s friends to the app. Was it efficient? Yes. Was it a little creepy? Yes. Yes, it was.

15.22 UTC : News! Once a conversation with Alexa has started, you won’t need to keep using the wake word.

15.24 UTC : Instead, computer vision recognises you are looking at the Echo Show screen. And that’s done locally with on-board processing.

15.26 UTC : Just a reminder, folks: we are still on the Echo Show 8. All new language features will be available on earlier models, right up until the original Echo. But the part where you don’t have to keep saying Alexa will be only on new devices.

Alexa let's chat gen AI - 4

Jim Martin / Foundry

15.27 UTC : New speech to speech model: a unified model that means that Alexa can express laughter and surprise.

15.30 UTC : It’s also worth noting that only US users will be getting early access to “the new Alexa”, with no word on when it’ll come to other markets.

15.34 UTC: Onto accessibility now. Eye Gaze allows people to control the Fire Max 11 using only their eyes. It doesn’t look like it’s coming to other devices yet.

Eye Gaze - 5

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15.35 UTC: Alexa Emergency Assist lets anyone lets anyone use an Echo device to call for help. Key data will be shared with the emergency services, and your emergency contacts notified. It’ll cost $5.99 per month or $59.99 per year. This is likely US only.

15.39 UTC: Explore with Alexa is a new mode specifically designed for kids. It’ll use the likes of WWF and AZ Animals for information, and combine trivia with questions in a conversational format.

Echo Pop Kids - 6

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15:40 UTC: New product klaxon! The Echo Pop Kids is a new smart speaker designed for kids. Featured designed include Marvel and Disney themes, and costs $49.99.

Amazon Fire HD 10 Kids Pro 2023 - 7

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Amazon Echo Frames 2023 - 8

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15.44 UTC: Next, new Echo Frames. The updated smart glasses now offer up to 6 hours of battery life, multi-point pairing and improved audio, with more balanced sound and less distortion. The wake word performance has supposedly been improved, and there are seven different styles available – including prescription and blue light blocking lenses. They’ll start at $269.99.

Fire TV new search discovery experience - 9

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It’s personalised, based on your own viewing history and profile. It’s coming to US customers in an update later this year.

15.51 UTC: New Fire TV soundbar! It costs $119.99, and is compatible with all Fire TV devices via Bluetooth, all within a compact design.

Fire TV Soundbar - 10

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15.52 UTC: Products coming thick and fast now. Next is an update to the Fire TV Stick 4K. It has an upgraded processor that’s supposedly 30% more powerful, plus Wi-Fi 6 support. It costs $49.99.

Fire TV 4K Max 2023 - 11

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15.53 UTC: The new Max model supports Wi-Fi 6E, has a 2.0GHz processor and supports Dolby Vision, HDR, HDR+ and Dolby Vision. It costs $59.99, and pre-orders for both start today. And the new Ambient Experience includes the option for Gen AI artwork. You can even edit your own photos on the fly, using just your voice. But it’s only on the Fire TV Stick 4K Max.

15.56 UTC: Gen AI photo demo time. Mixed results.

Echo Show 8 Photos Edition - 12

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15.58 UTC: The Echo Show 8 Photos Edition, alongside new Photos+ subscription, puts photos front and centre. It costs $159.99, with a $1.99 per month Photos+ subscription after six months.

15.59 UTC: Possums get a confusing mention. Onto Blink security cameras now. Three new devices are coming.

16.00 UTC: First, Blink Sync Module Pro, which extends the range of your security. It’ll cost $49.99 and be available early next year.

Blink Outdoor 4 Floodlight Cam and Battery Extension pack - 13

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16.01 UTC: Blink Outdoor 4 Battery Extension Pack ($29.99) and Outdoor 4 Floodlight Camera ($159.99) are also new. You can pre-order both now.

Ring Stick Up Cam Pro - 14

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16.03 UTC: Now, the new Ring Stick Up Cam Pro. It has premium audio, colour pre-roll, detected motion history and privacy zones (areas you don’t want recorded). You can pre-order now for $179.99.

Eero Max 7 - 15

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16.04 UTC: The new Eero Max 7 is Eero’s fastest mesh Wi-Fi yet. It supports Wi-Fi 7 for speeds of up to 9.4Gbps. It can be used as a Zigbee hub and supports the Matter smart home standard, and will cost $599.99.

16.06 UTC: Time for some LLM chat again. Gen AI is being applied to Alexa in a big way. Alongside those new conversational features, it can handle multiple commands at the same time and create a complex routine.

16.09 UTC: “Make my lights look spooky”: apparently Alexa will be able to understand this. But can Alexa hang rubber spiders and cobwebs around? Unlikely.

16.11 UTC: A new map view in the Alexa app lets you map your home (like you would for a robot vacuum) and add smart home devices in their actual locations. But it’ll only be available on selected phones in the US later this year.

17.12 UTC: We’re building up to something here.

Amazon Echo Hub - 16

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Here it is: The Echo Hub is a new wall-mounted smart home screen with an 8in touch display. It’ll get map view as well. Over 140,000 devices are supported, and you can look at multiple security cameras simultaneously. An infrared sensor means the content changes as you approach it. It costs $179.99.

16.14 UTC: Tech Advisor’s Anyron Copeman is disappointed that we’re apparently not getting the regular Echo with Clock that he’s always wanted . Meanwhile, our editor Jim Martin, who is in Virginia now, will shortly be testing out the new gear.

Amazon hardware and services event 2023 16:9 - 17

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That’s all from us! Thanks for reading along.