Series and films such as The Bear , Only Murders in the Building and Poor Things were already housed on Disney+ UK under the Star label. Essentially, this will be rebranded to Hulu, unifying the app across the pond.
If you’re in America, things work a little differently. Hulu is still on the Disney+ website and app, but the content isn’t bundled into a full subscription like it is in the UK.
If you want to know what this means for you and your subscription, then keep on reading. You can also check out our chart of the best TV streaming services .
When is Disney+ UK getting Hulu?
Disney has now confirmed that Star will be rebranded as Hulu from 8 October 2025.
Content from this label is already available to stream, and that’s not changing. This news was confirmed during Disney’s quarterly earnings call by CEO, Bob Iger.
For reference, here is what the Star label currently looks like:
Dominik Tomaszewski / Foundry
While a price hike hasn’t been named specifically for the Hulu rebrand, Disney did change its subscription costs right at the end of September .
That said, this impacts every plan, so if you want to stream Hulu content, it won’t cost you anything extra – just as it doesn’t cost anything extra to watch Star content now.
Is the Hulu app being shut down in the US?
That said, prices for both services went up at the end of September 2025 – you can see those prices here .
Hannah Cowton / Foundry
Is ESPN+ content also integrated on the Disney+ app?
Why is Disney+ integrating Hulu into its library?
According to Variety , one motivation for this move is to increase the number of hours customers spend watching content by putting everything in one place, and perhaps suggesting new things that viewers may not have considered.
The other is to drive more people to the bundles, thereby bringing in more dosh for The House of Mouse. Disney+ saw subscription losses in 2023 , so it’s no surprise to see it working on other methods to be more profitable.
Author: Hannah Cowton-Barnes, Entertainment Editor, Tech Advisor
As Tech Advisor’s Entertainment Editor, Hannah is the resident expert in all things streaming, film and TV. Before joining Tech Advisor in 2019, she studied Theatre and Performance at the University of Leeds and created a website dedicated to geek culture and lifestyle. She’s also reviewed a whole range of gadgets including flagship smartphones, wearables and styling tools. Outside of Foundry, she’s written freelance pieces for Polygon, Metro and Den of Geek, and is proud to be a Women Techmakers Ambassador for Google.
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