February might not seem like an obvious time to buy a new phone.
We’re many months away from Black Friday , and the new phones that have launched so far this year are unlikely to be discounted for a while.
However, the quality of the deals right now suggests otherwise. Whether you’re looking for the absolute best phones , best mid-range phones or best budget phones , you’ll find offers to suit you.
Here are the best deals in the UK and US at the time of writing, though these are, of course, subject to change. For a guaranteed big discount, consider a refurbished phone deal .
Best phone deals for February 2025
If you’re looking for a great deal on your next phone this month, here are the offers to target:
UK
- Google Pixel 8 Pro – £499 at Amazon (50% off)*
- Motorola Razr 50 Ultra – £747.07 at Amazon (25% off)
- CMF Phone 1 – £179 at Amazon (14% off)
- OnePlus 12 – £699.99 at Amazon (30% off)
- Google Pixel 9 – £649 at Amazon (19% off)*
- Xiaomi 14 Ultra – £859 at Amazon (33% off)
- Google Pixel 9 Pro XL – £899 at Amazon (18% off)*
- Samsung Galaxy Z Flip 6 – £768 at Amazon (26% off)*
- Samsung Galaxy A35 5G – £239 at Amazon (29% off) *
US
- Google Pixel 8 – $399 at Amazon (43% off) *
- Google Pixel 9 – $649 at Amazon (19% off)
- Samsung Galaxy S24 FE (256GB) – $499.99 at Amazon (23% off)
- Motorola Razr+ (2024) – $579.99 at Amazon (42% off) *
- Samsung Galaxy Z Fold 6 – $1,289.99 at Amazon (32% off)*
- Google Pixel 8a – $399 at Amazon (20% off)*
- Samsung Galaxy A35 5G – $315.49 at Walmart (21% off)
- lowest ever price
Where to find the best deals on smartphones
The simple answer is that the best places to buy phones tend to be the same places you’d buy most of your tech: electronics shops and department stores. You can also check with carriers and networks, not to mention going directly to manufacturers’ websites. Here are some ideas to get you started:
UK stores
- Amazon
- John Lewis
- Very
- AO.com
- Currys
- Argos
- Carphone Warehouse
- Vodafone
- EE
- Three
- O2
US stores
- Amazon
- Best Buy
- Walmart
- Target
- AT&T
- T-Mobile
- Verizon
What phone should I buy?
Which phone is best? The answer lies in how you use your phone, your budget and what you’re looking to get out of your phone. Tech Advisor has a number of buying guides to help you decide the best way forward. We’ve outlined some of the key points and what to expect out of each buying guide below.
Find the best phone for you
If you’re looking for deals on the best smartphone on the market, there are a few things you may need to consider. First off, should you buy an iPhone or an Android? Should you buy unlocked or on a pay monthly plan? And also, how do you choose the right SIM?
Of course, the best phones on the market will often have premium prices too. Samsung Galaxy S phones and Apple’s iPhones may seem like the go-to choice but if you’re on a budget there are tonnes of other powerful options out there for less-than-premium prices too.
Some of the most impressive phones on the market right now – like the Xiaomi 14 Ultra , OnePlus 12 and Honor Magic 6 Pro – are all from Chinese brands.
Chinese phones can be powerful, often with dual-SIM support, and usually at competitive prices. On the flip side, some may be difficult to return if there are any issues and you may need to pay import duty, depending on where you’re getting them from.
Not all of them are available worldwide though, with more options in Europe than in North America.
Buy a second-hand iPhone
Buying a second-hand or refurbished phone is another way to score a great deal, oftentimes on premium handsets like the iPhone. Our colleagues over at Macworld have assembled their own guide on the best way to buy a second-hand iPhone .
Also see our guide to the best refurbished phone deals .
Best dual-SIM phones
Our rundown of the best dual-SIM phones goes through what to look for before you go ahead and buy such a device; such as what SIM sizes are supported and if both SIMs are 4G and/or 5G-compatible.
We also explain the difference between dual-standby and dual-active SIM support. This affects whether or not you can actively receive calls from both SIMs at the same time.
Best basic phones
If you’re looking for a phone which will let you do the basics – call, text and browse minimally – you can find several phones for less than £50 with cheap monthly rates too.
Our guide to the best basic phones goes through what you can expect in terms of specifications, storage, audio and camera quality from a smartphone or feature phone.
What phone deals are available?
Samsung discounts
Samsung currently offers a trade-in programme where you can get hundreds off the company’s latest and greatest smartphones (depending on the value of the device you’re trading in). Get Samsung’s trade-in offers .
iPhone discounts
While Apple itself doesn’t often feature discounts, like Samsung, it does offer its own trade-in program . If you’ve got an older iPhone, you can put its value towards money off a new iPhone, with Apple currently offering hundreds off, depending on your phone.
Android discounts
Many retailers also have significant savings on budget and mid-range handsets from the likes of Motorola, OnePlus, Nothing and more.
Plus, you’ll get free next-day delivery with the Prime trial, as well as access to the Prime Video streaming service and much more.
Author: Anyron Copeman, Mobile Editor, Tech Advisor
Anyron is Mobile Editor at Tech Advisor, where he’s been a mainstay of the editorial team since 2019. In his current role, Anyron is responsible for all smartphone, tablet and mobile network coverage on the site. A BA Journalism graduate, he has experience with a wide range of consumer tech products and services, including smartphones, tablets, foldables, wearables and more.
Recent stories by Anyron Copeman:
- The truth: Android 17 won’t matter to most people
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