With a new year almost upon us, many people will be deciding on the resolutions they hope will make a difference in 2025. One that could have a huge impact is taking steps to keep your data safe. It might not be as glamorous as getting fit, travelling more or finally writing that great novel, but with new cybersecurity threats already appearing, it could be the most significant change you make for the year ahead.

Threats to look out for in 2025

AI software makes it easy for hackers to create sophisticated scams that can fool unsuspecting recipients, and it’s not just data stealing that appears to be the pattern now, but direct financial loss from the scams.

Here’s some of the biggest threats to be wary of next year.

Deep Fake Video Messages

AI-created video messages are an increasing method of extorting money from people. These look exactly like calls from people you know, but the faces are digitally altered. The person acts like they’re in distress and needs you to quickly send them money, which of course is just a lie to steal your funds.

Vishing

Vishing (or Voice Phishing) is another serious threat, which involves calls from people pretending to represent an official organisation – your bank, a government department or even a courier – and try to get you to reveal your personal information or pay a fake fee for something related to your account. These can often use spoofed phone numbers that also appear legitimate.

Fake Social Media ads

Another modern scam is to create authentic-looking social media ads that promote a great deal on a product or service. These then take you to a fake site set up to harvest your information. They can also be a way of downloading ransomware onto your system, which can cause havoc.

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How to avoid falling for these scams

Norton consumer cybersecurity has a formidable reputation, with over 40 years experience in the industry, and here are some methods it recommends for protecting yourself against the threats above and many more.

Never send money in a hurry – Most scams work by pressuring you into making quick decisions. So, always stop and take a few minutes to think before you provide money or your details.

Always use Multi-Factor Authorisation – This is a great way to prevent anyone from accessing your details, as they need physical access to your smartphone.

Call the person directly – if you think a video or phone call might be fake, hang up, then either call the person back or look up the organisation’s contact details online and get in touch.

Don’t trust ads – Avoid clicking through on ads. If the company is offering a great deal, it will also be available directly on its website.

Protect yourself with dedicated software

Of course, it’s easy to make a mistake when you’re caught off-guard by one of these attacks. That’s why using dedicated software that’s designed to detect the scams, on top of being cautious online, can help avoid disaster.

Norton 360 Deluxe is an excellent example, as it helps block fake sites, malware and ransomware, plus it includes a VPN to keep your online activities more secure and private by encrypting them. You can get it for £29.99 for the first year and it provides protection for up to 5 Windows PCs, Mac, tablets or smartphones. You can learn about new cyberthreats and how to deal with them on the Norton Cybersecurity Tips webpage.

Another great option is Avast Premium Security , which features Email Guardian that flags potential scams, phishing or infected attachments before they get to you. There’s also Web Shield, to spot fake sites trying to steal your information or payment. You can pick it up for £29.19 for the first year and it covers 10 devices across Windows, macOS, Android and iOS.