Prime Day offers thousands of exclusive discounts site-wide for up to four days to Prime members. The service costs £8.99/US$14.99 per month (or £95/$139 for the year) but you may be able to try Prime free .
To see all the best deals and read our buying advice, have a look at our dedicated Prime Day hub when the event arrives.
Prime Day made a reputation for itself for offering the best discounts on a wide variety of products, including all the tech we love such as smartphones, laptops, smartwatches, audio, gaming consoles, and more.
But in later years, it’s generated some scepticism as a few sales tricks have come to light, such as raising prices before the event so discounts appear deeper. It’s no surprise that people wonder if the deals are as good as they appear. So, is it truly worth the hype?
We’re answering the important questions ahead of Prime Day 2025, plus pointing out a few things to keep in mind if you’re wondering whether Prime Day is worth it.
Is Prime Day 2025 worth it? Will you actually save money?
Prime Day offers discounts on hundreds of thousands of products. Will all of them appeal to you? Definitely not.
But there are genuinely good deals to be had, if you know where to look.
How can you find out if the Prime Day discount is real?
Tracking, tracking, and more tracking.
You might also see a price go up immediately before Prime Day, to make the sale discount appear more dramatic than it is. In other words, you’d still be getting a discount, but it may not be as impressive as it seems.
That’s why it’s useful to know the average prices and the usual discounts that appear throughout the year. Because, while you can expect a great breadth of deals on Prime Day, to know whether you’re getting the best price will require a bit of leg work.
Foundry
Foundry
How can you keep track of all the deals?
You can also bookmark this page for a quick way to access the best Prime Day deals . We’re constantly tracking the best prices and offers in our year-round deals coverage .
Author: Emma Rowley, Deputy Editor, Tech Advisor
Tech Advisor’s Deputy Editor, Emma has been a journalist and copywriter for over 20 years and has been testing and writing about home tech and appliances for seven years. She tries out every appliance she writes about at home, and aims to recommend time- and energy-saving products that will last.
Recent stories by Emma Rowley:
- What to expect from Black Friday: Sales, deals & predictions
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